KNOWLEDGE
BORN TRUE™KNOWLEDGE BORN TRUE PUBLISHING

Wear the Work. Build Well. Knowledge Born True merchandise.

Samuel Deon Madison Sr. wearing a black KBT tee and Circle-K bucket hat beside the Founder’s Tree. Knowledge Born True. Wear the Work. Build Well. Rooted in knowledge. Built for everyday life.

The black-and-gold collection. Tees, hoodies, sweatshirts and polos are available now. Headwear is coming soon.

Explore the collection ↓

KNOWLEDGE BORN TRUE™ · MERCH

Carry the message.

Seven styles. Five signature marks. Swipe the pictures to explore each logo, from everyday tees to the small left-chest signature on our polos.

7 styles · 5 logo choices each

TeesAvailable now

The Builder Tee

$25USD · Launch price

The Builder message, carried into everyday life. Black tees with your choice of five gold marks across the front.

Preview sizes: S · M · L · XL · XXL · XXXL

Buy KBT · $25 ↗
HoodiesAvailable now

The Builder Hoodie

$45USD · Launch price

Rooted in knowledge. Ready for the everyday work of living. A black pullover with the gold mark that speaks to you.

Preview sizes: S · M · L · XL · XXL · XXXL

Buy KBT · $45 ↗
SweatshirtsAvailable now

The Builder Crewneck

$35USD · Launch price

Wear what you stand for. A black crewneck with a gold chest design and the Knowledge Born True spirit.

Preview sizes: S · M · L · XL · XXL · XXXL

Buy KBT · $35 ↗
Bucket hatsComing soon

The Builder Bucket

$35USD · Launch price

Black bucket hat. Gold identity. Choose a mark and carry the Builder spirit wherever the day takes you.

Trucker hatsComing soon

The Builder Trucker

$28USD · Launch price

The black-and-gold signature, with a structured front and mesh panels. Five marks. One Builder spirit.

BeaniesComing soon

The Builder Beanie

$24USD · Launch price

Keep the message close. A black beanie finished with your choice of Knowledge Born True gold branding.

PolosAvailable now

The Signature Polo

$35USD · Launch price

A quieter signature. Black polos with a smaller gold logo on the left chest, in all five brand marks.

Preview sizes: S · M · L · XL · XXL · XXXL

Buy Circle-K · $35 ↗
See all 35 designs ↗

Tees, hoodies, sweatshirts and polos are available now. Every swipe shows Samuel wearing the selected design, including the Founder’s Tree. Open an apparel item to inspect its actual product preview, including print size and placement. Prices are in USD; shipping and tax are additional. Headwear is coming soon and will be released separately. Hats and apparel are separate items.

BEFORE YOU ORDER

Made for your everyday.

How will my order be fulfilled?

Fourthwall produces and ships the merchandise. Available designs open their Fourthwall product page, where you can choose your size and complete checkout. Headwear is marked Coming soon.

What about shipping and tax?

Prices shown here are in USD. Shipping and applicable taxes are additional and calculated at checkout. Delivery options depend on your destination and order.

How do I choose the right size?

Available sizes vary by garment. Choose your final size on the product page. Fourthwall labels XXL as 2XL and XXXL as 3XL. Use the garment-specific size guide on its product page before ordering. Hats have their own fit options.

Can I return a made-to-order item?

Fourthwall offers a replacement or refund for print errors and visible quality problems. Made-to-order items do not qualify for general or size-related returns. Read the returns FAQ ↗

Does a hat include the shirt shown?

No. Hats and shirts are sold separately. Campaign portraits show styling combinations; product previews show the individual apparel designs.

FROM THE PAGE TO EVERYDAY LIFE

Knowledge builds
stronger people.

Stronger people build better communities. The same message that runs through The Builder’s Handbook lives in the work we wear.

Rooted in knowledge. Carried with purpose.
Knowledge Born True™. Build Well.

Explore the six-volume founding collection ↗
KNOWLEDGEROOTSDISCIPLINEGROWTHCOMMUNITYLEGACY

KNOWLEDGE BORN TRUE™ · COLLECTION

Samuel Deon Madison Sr. wearing tees with the KBT logo

WEAR THE WORK. BUILD WELL.

USD · Launch price

Preview all five marks

Preview a size